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, by Robert W. Bly
Free Ebook , by Robert W. Bly
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Product details
File Size: 4544 KB
Print Length: 368 pages
Publisher: Skyhorse (June 19, 2018)
Publication Date: June 19, 2018
Sold by: Simon & Schuster Digital Sales Inc.
Language: English
ASIN: B072KWG3H8
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Amazon Best Sellers Rank:
#150,221 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Another very readable book from Mr. Bly. I really enjoyed reading the book. This comprehensive book is full of new information. I think this book can become a textbook for Internet Marketing/e-Mail Marketing college students. It does not mean that it's got boring academic theories but practical insights which can be used. I recommend this book to anybody who is interested in learning about the Internet/e-Mail marketing. You will not be disappointed and it's great value for money.
Bob Bly is never one to just provide formulas or theory on writing. He also provides examples of what to do. In the appendix, he has even provided samples of emails from his own business. One of the best tidbits in this book is a single page on the Email Close. Bob provided the results of research that showed which closing lines were most effective and which were least effective. This single page alone is worth the price of the entire book. And I must admit, the closing line that was the most effective was the one line that I disliked the most proving that this old dog needs to learn new tricks. Thankfully, Bob Bly's The New Email Revolution has given me a host of new tricks to learn in crafting winning, money-making emails!
I have followed Bob Bly for years and snatched up this book when it came out. After reading it, I added it to my curriculum for seniors in a Writing for PR/Advertising course at university. I am delighted that I required them to read it, as it provides the kind of foundational, no-nonsense information they need to make a successful transition from academia to the professional world. An excellent resource for new and seasoned pro’s.
Unlike most books in the marketing genre, this one provides a ton of practical information that can be put to use immediately. The author cuts right to the chase and explains, in step-by-step fashion, how to write persuasive emails and get prospects to open, read, and respond to those emails. He even gives detailed instructions on how to write compelling subject lines in your emails. And, as with all of Bob Bly’s books, his prose is clear and easy to understand. Highly recommended.
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